What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your actions and preferences (such as cookie choices) and can also help website owners understand usage patterns and measure advertising performance.
We also use similar technologies that function like cookies, such as tracking pixels and conversion tags. For simplicity, we refer to these as cookies and tracking technologies throughout this policy.
Manage your preferences anytime
Use the button labeled Manage cookie preferences in the website footer to review or change your choices.
Cookie categories we use
We divide cookies into three categories. Essential cookies are always on. Analytics and marketing cookies are only activated after you give consent via the cookie banner or the preferences panel.
1) Essential cookies
Purpose: core site functionality, security, and session management. These cookies help us remember your cookie consent status and protect our forms and pages from misuse.
- Examples: session_id, csrf_token, cookie_consent_status
- Consent required: No (activated automatically)
- Retention: session duration or up to 12 months for preference storage
2) Analytics cookies
Purpose: measuring traffic, user behavior, and site performance so we can improve navigation, readability, and page speed.
- Tool: Google Analytics 4
- Examples: _ga, _ga_XXXXXXX, _gid, _gat
- Consent required: Yes (activated only after you accept)
- Retention: up to 14 months
3) Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, and conversion tracking for our campaigns. These cookies and tags are used only after you provide consent.
- Consent required: Yes (activated only after you accept)
- Retention: up to 540 days (Google Ads default)
Marketing cookies disclosures
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies we use on this website
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management
Use the link labeled Manage cookie preferences to open the cookie consent panel. You can accept or reject each category independently. Essential cookies are always on.
How consent works
Our consent banner offers three choices: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you accept them. Your choice is stored in your browser using localStorage for up to 12 months.
Consent statement
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
Contact
If you have questions about cookies, tracking, or consent choices, contact us:
Phone
+1 416 619 7842
Mailing address
40 King St W, Suite 2100, Toronto, ON M5H 3C2, Canada